Luckily, there are at least 3 million Brazilians we can ask to find out. ![]() Of course, that’s never stopped your tía from watching her novelas, but we can only imagine how that all goes over on the big screen. While the TV source material is by all accounts equivalent to a big-budget superproduction, a glance at the trailer suggests the film still looks a whole lot like a telenovela, complete with heavy-handed lighting, dismal visual effects, and plenty of melodramatic sobbing. The novela’s feature film incarnation apparently includes some unreleased material and a “never before seen ending” to make it seem at least superficially different. The network also happens to have close links with Brazil’s conservative Partido Republicano (PRB), making for a perfect storm of values-oriented content that gives a surprising look into the conservative dimensions of contemporary Brazilian society. Rede Record is owned by evangelical pastor, billionaire, and founder of the Church of the Universal Kingdom, Edir Macedo, who took advantage of his network of churches to urge parishioners to check out the series. Bolstered by a booming evangelical market that now accounts for about a quarter of Brazil’s population, Os Dez Mandamentos blew away competing novelas from Brazil’s number one network, Globo, and even bumped Rede Record up from the number three to the number two network in the country. In its telenovela form back in spring-summer 2015, Os Dez Mandamentos was a runaway success for Rede Record, the TV network that put up nearly $230,000 for each of the soap’s 150 episodes.
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